WELCOME SPEECH

08.30 - 09.00 Registration & Connection

09.00 - 09.05 Ochirkhuyag Bayanjargal, PhD, Professor, Rector, National University of Mongolia

09.05 - 09.10 Batnasan Namsrai, PhD, Professor, Dean of Business School, National University of Mongolia

09.10 - 09.15 Liu Yacong, PhD, Professor, Project leader, The Belt and Road International Development Research Academy

09.15 - 09.20 Jambaajamts Tundev, Chairman of Financial Regulatory Commission

KEYNOTE SPEECHES

Moderator: Altannar Chinchuluun, PhD, Department of Finance, Business School, National University of Mongolia

09.20-09.40 What Kind of Talent Should Business Schools Cultivate in the Artificial Intelligence Era

                          Li Miongliang, PhD, Professor, Executive Dean of the Tianjin Strategy Institute for the Belt and Road Initiative at Tianjin Foreign Studies University

09.40-10.00 The Impact of Leverage on Real Earnings Management: Evidence from Mongolia

                          Bolortuya Ser-Od, PhD, Department of Business Administration, Kumoh National Institute of Technology, Korea

                          Lkhagvasuren Dorj, PhD candidate, Department of Business Administration, Kumoh National Institute of Technology, Korea

                          Jeong-Ho Koo, PhD, Professor, Department of Business Administration, Kumoh National Institute of Technology, Korea 

10.00-10.20 Sandbox to Scale: Institutionalizing Innovation in Mongolia’s Financial Sector

                          Batchimeg Batbold, Director of Sandbox Unit, Financial Regulatory Commission 

10.20-10.30 DISCUSSION

10.30-10.50 COFFEE BREAK

10.50-11.10 IPO Valuation in Mongolia: Comparing Traditional Approaches and the O95 Model for Improved Prediction

                         Bolor Buren, Senior Lecturer, Department of Accounting, National University of Mongolia

                         Altan-Erdene Batbayar, PhD, Associate Professor, Department of Accounting, National University of Mongolia

                         Khishigbayar Lkhagvasuren, Senior Lecturer, Department of Accounting, National University of Mongolia

11.10-11.30 Rational Data Meets Irrational Behavior: PCA Insights into Mongolia’s Investor Sentiment

                         Enkhbayar Choijil, PhD, Professor, Department of Finance, National University of Mongolia

                         Bayansan Purev, Senior Lecturer, Department of Finance, National University of Mongolia

                         Ankhbileg Khurelbaatar, PhD candidate, Department of Finance, National University of Mongolia

11.30-11.50 Tourist Satisfaction and Revisit Intention in Altai Tavan Bogd

                           Enkhbold Chuluunbaatar, PhD, Associate Professor, Department of Marketing and Trade, National University of Mongolia

                           Nomintsetseg Ulzii-Ochir, PhD, Associate Professor, Department of Marketing and Trade, National University of Mongolia

                           Ganbaatar Altantovch, PhD candidate, City University

Munkh-Erdene Tuvshintugs, Lecturer, Department of Marketing and Trade, National University of Mongolia

11.50-12.10 More Money, More Problems? The ASEAN Tale of Financial Inclusion and Bank Stability

                          Mahfuzur Rahman, PhD, Associate Professor, Department of Finance and Economics, University of Sharjah, United Arab Emirates 

12.10-12.25 DISCUSSION

12.25-12.30 PHOTO SESSION

12.30-13.30 LUNCH

SESSION 1. SUSTAINABLE DEVELOPMENT IN FINANCE AND ACCOUNTING

Moderator: Bayarmaa Dashnyam, PhD, Associate Professor, Department of Finance, Business School, National University of Mongolia 

13.30-13.40 Livestock Structure Optimization and Income Maximization Problem

                          Altankhuyag Davaajav, PhD, Dean of Business and Information Technology School, National University of Mongolia

                          Enkhbat Rentsen, PhD, Professor, Department of Finance, Business School, National University of Mongolia

Tungalag Natsagdorj, PhD, Professor, Department of Accounting, Business School, National University of Mongolia

13.40-13.50 Digital Government Development, Digital Finance, and Household Consumption Expenditure

                          An Jin, PhD, Professor, Associate Dean for Research at School of Public Finance and Taxation, Inner Mongolia University of Finance and Economics

Ma Lele, School of Public Finance and Taxation, Inner Mongolia University of Finance and Economics

13.50-14.00 The Impact of Commercial Banking Service Conditions on Financial Literacy

                           Oyun Luvsandorj, ScD, Professor, Business School, National University of Mongolia

                            Zayabaatar Dalai, PhD, Professor, Vice-Rector for Academic Affairs and Student Development, Business School, National University of Mongolia

14.00-14.10 The Factors Influencing Commercial Bank Deposits

                             Enkhtuvshin Dalantaibaatar, Senior Lecturer, Department of Finance, Business School, National University of Mongolia

                             Gerelt-Od Uvgunkhuu, PhD, Associate Professor, Department of Finance, Business School, National University of Mongolia

14.10-14.20 Assessment of Individual Behavioral Determinants of FinTech Loan Indebtedness

                             Chimedtsogzol Yondon, Lecturer, Department of Finance, Business School, National University of Mongolia

                             Ariunaa Sodov, PhD, Associate Professor, Department of Finance, Business School, National University of Mongolia

                             Oyundari Byambaa, Lecturer, Department of Finance, Business School, National University of Mongolia

                             Dulguunjargal Enkhbaatar, Financial Supervision Specialist, Trans Bank

14.20-14.30 Sustainable Development and The Insurance Industry

                            Burmaa Galaa, PhD, Professor, Department of Finance, Business School, National University of Mongolia

                            Amarbayasgalan Myagmar-Ochir, Lecturer, Department of Finance, Business School, National University of Mongolia

                            Temuulen Bayarmagnai, Actuary, Insurco Daatgal LLC

14.30-14.40 Spatial dependence of local development in Mongolia

                             Batjargal Nadmid, PhD, Associate Professor, Department of Finance, Business School, National University of Mongolia

                             Ankhbayar Chuluunbaatar, PhD, Associate Professor, Department of Finance, Business School, National University of Mongolia

                             Bolormaa Budjav, PhD candidate, Mitchell College of Business, University of South Alabama

14.40-14.50 Mining Asset Valuation Methodologies Under Responsible Mining, Towards Sustainable Mining, and IFRS Sustainability Standards

                             Khurelbaatar Batjargal, Senior Lecturer, Department of Accounting, Business School, National University of Mongolia

14.50-15.00 The Issues of Cryptocurrency Valuation

                              Damdindorj Nyam-Ochir, Lecturer, Department of Accounting, Business School, National University of Mongolia

                              Undarmaa Enkhee, Lecturer, Department of Accounting, Business School, National University of Mongolia

15.00-15.20 COFFEE BREAK

15.20-15.30 A Systematic Review of IFRS Sustainability Standards

                              Nyambayar Khalzan, PhD, Associate Professor, Mandakh University

                              Tseveenjargal Sambuu, Lecturer, Mandakh University

                              Namuun Tsendbayar, Lecturer, Mandakh University

                              Enkh-Amgalan Erdenesuren, Lecturer, Mandakh University

15.30-15.40 Analyzing the Impact of Macroeconomic Factors on the Implementation of Sustainable Development Goals Using Machine Learning: Evidence from Mongolia

                                Otgonsuren Gotov, PhD, Associate Professor, Department of Finance, Business School, National University of Mongolia

                                Tsetsegjargal Ulambayar, Lecturer, Department of Finance, Business School, National University of Mongolia

                                Oyunbileg Pagjii, PhD, Professor, Department of Finance, Business School, National University of Mongolia

                                Oyuntsetseg Dorjpalam, PhD, Associate Professor, Department of Finance, Business School, National University of Mongolia

15.40-15.50 DISCUSSION

15.50-16.00 CLOSING REMARK

SESSION 2. EMERGING TRENDS IN MANAGEMENT, MARKETING, AND TRADE

Moderator: Otgonsaikhan Nyamdaa, PhD, Professor, Department of Marketing and Trade, Business School, National University of Mongolia 

                         Urandelger Gantulga, PhD, Associate Professor, Department of Marketing and Trade, Business School, National University of Mongolia

14.00-14.10 Transforming Consumer Engagement: The Power of Avatars Marketing

                          Katarzyna Bilinska, PhD, Professor, Head of Marketing Management and Tourism Department, University of Economics in Katowice

14.10-14.20 Rebranding in the Telecom Sector: How Consumers Perceive and React to Mobicom’s Brand Transformation

                           Enkhjin Barsbold, MBA candidate, Department of Marketing and Trade, Business School, National University of Mongolia 

                           Urandelger Gantulga, PhD, Associate Professor, Department of Marketing and Trade, Business School, National University of Mongolia

14.20-14.30 Data Driven Decision-Making and Project Performance

                           Tserendulam Shurenchuluun, PhD, Associate Professor, Department of Management, Business School, National University of Mongolia 

                           Bolor Amarsanaa, MSc, Researcher Chimgee Dari, PhD, Professor, Department of Management, Business School, National University of Mongolia 

14.30-14.40 A Study on Mongolia’s Foreign Trade and Economic Growth: The Case of Its Two Neighbors and Third Neighbor

                             Zolzaya Oyunbyamba, MBA candidate, Department of International Relations, School Political Science, International Relations, and Public Administration, National University of Mongolia 

                             Nasanbat Enkhtugs, MBA candidate, Department of Finance, Business School, National University of Mongolia 

                             Munkh-Ulzii Batmunkh, PhD, Associate Professor, Department of International Relations, School Political Science, International Relations, and Public Administration, National University of Mongolia 

14.40-14.50 Analysis of the Opportunities of Short Video Projection Images of Chinese Tourists for Mongolia’s Tourism

                             Wang Chunyun, PhD candidate, Department of Marketing and Trade, National University of Mongolia 

                              Enkh-Amgalan Byambajav, PhD, Associate Professor, Department of Finance, National University of Mongolia

14.50-15.00 Factors Influencing Consumers’ Cross-border E-commerce Purchase Intentions

                              Baasanjargal Batjargal, MBA Candidate, Department of Marketing and Trade, Business School, National University of Mongolia

                              Otgonsaikhan Nyamdaa, PhD, Professor, Department of Marketing and Trade, Business School, National University of Mongolia

                              Munkhbayasgalan Ganbold, PhD, Associate Professor, Department of Marketing and Trade, Business School, National University of Mongolia

15.00-15.20 COFFEE BREAK

15.20-15.30 Trade, Employment and Sustainable Development in Mongolia

                              Nomintsetseg Ulzii-Ochir, PhD, Associate Professor, Department of Marketing and Trade, Business School, National University of Mongolia

                              Bolor Bat-Erdene, MBA candidate, Department of Marketing and Trade, Business School, National University of Mongolia 

15.30-15.40 Developing the Actors’ Economic & Value Index (AEVI): A Multidimensional Assessment of Creative Labor Among Mongolian Theatre Actors

                               Gantsetseg Dorjgotov, PhD candidate, Citi University, Merited Artist of Mongolia

  Enkhbold Chuluunbaatar, PhD, Associate Professor, National University of Mongolia

                               Tungalag Jargalsaikhan, PhD, Associate Professor, National University of Mongolia 

15.40-15.50 Blockchain Adoption in developing Economies: A Case Study of Mongolia’s

                               Wujimuji, PhD candidate, Marketing and Trade Department, National University of Mongolia

                               Nomintsetseg Ulzii-Ochir, PhD, Associate Professor, Department of Marketing and Trade, Business School, National University of Mongolia

15.50-16.00 MR ≠ MC Anymore: ESG and the Transformation of Business and Policy Thinking

                              Tsolmon Mashlai, Lecturer, Department of Marketing and Trade, Business School, National University of Mongolia

                              Altan-Od Mandakh, Lecturer, Department of Marketing and Trade, Business School, National University of Mongolia

16.00-16.10 The Impact of Emotional Intelligence on Depression, Anxiety, and Stress (In case of students at National University of Mongolia)

                             Uyanga Ganbaatar, PhD, Associate Professor, Department of Management, Business School, National University of Mongolia

                             Zulbayar Ulziibayar, Professor, Department of Management, Business School, National University of Mongolia

16.10-16.20 DISCUSSION

16.20-16.30 CLOSING REMARK